• Thinking 💭

    Welcome to our home for useful resources, be they videos or guides. Everything you find here was created with Fintech marketing managers in mind. Take a look, a watch or a read - everything you digest will take you one step closer to creating less boring and more impactful fintech content.

  • Handbooks & guides

    Here you'll find a selection of long-form handbooks and guides written to help you with strategy where videos and animations are concerned. We regularly update and maintain these pieces, so you're more likely to see word-count increases over content influxes.

    Measuring the ROI of your video marketing

    Sick of the spray-pray-and-hope technique? Want to know what value you’re getting from a video? Measuring your return on investment from video marketing takes some groundwork and educated guesswork - we’re going to look at some basic metrics, before letting you in on a more complex framework for measuring ROI.

    The video engagement guidebook

    Hey fintechs. Shorter is better. You heard it here first. But other than the length of your video, what else can you do to increase engagement? Subject-matter quality aside - we’ve put together some hints and tips on how to increase engagement on your videos (beyond making them shorter).

     

    The product animation guidebook

    Releasing a new product? Need your first product explaining? Want to reach a wider audience through animated video? This guidebook was written for you (so long as you’re a fintech). Product animations can be some of the most lucrative video investments as they help at multiple stages of the funnel.

    The brand animation guidebook

    Going through a rebrand? Updating your brand assets? No idea whether you should consider animation for your brand? This guidebook was written for you (so long as you’re a fintech). We’ve seen design and animation have an incredible impact on fintech brands, like yours.

    The content series guidebook

    Want supporting videos for some of your long-form content? Putting together a series of how-tos or FAQs? Want to reach a wider audience through animated video? This guidebook was written for you (so long as you’re a fintech); from why you’d do it, to how you’d do it, to how you could measure it.

    How to A/B test your video's impact

    Setting up an A/B test on your website is a great way to start unpicking the return on investment from your video marketing efforts. It’s simple to do (in most cases), and at most will require a little of your website developer’s input. This guide assumes you’re using Google tools like Analytics and Chrome.

  • Animators (formerly creatives) react

    Animators react (formally creatives react) is a fun little series where members of our team (majoritively Gabe & Jack) take a look at some fintech and finance animations and videos picking out the good and the bad. Here you'll find the full episodes, watch them at your leisure. A new series is on the way this year!

    Salesforce, Barclays & Walliance

    Jack and Gabe get a closer look at videos from Salesforce, Barclays and Walliance!

    Which was your favourite?

    WeTransfer, EE & TruNarrative

    In this episode of Creatives React, Jack and Gabe cast their eye over videos from WeTransfer, EE and TruNarrative.

    Bitpanda, Finastra & Klarna

    Want some more Creatives React? Of course you do! 🙌 This time Jack and Gabe review videos by Bitpanda, Finastra and Klarna.

    Weathsimple, Fifth Third Bank & GoCardless

    Jack and Gabe are back! This week features videos from Wealthsimple, Fifth Third Bank and GoCardless. What do you think?

    Fintech Finance & Revolut

     

    This time Jack and Gabe react to some LinkedIn content from Fintech Finance and a meme-heavy ad from Revolut! 🐕

    Credit Suisse & Morgan Stanley

     

    Jack and Gabe are back for another episode! This week they take a look at animations from Credit Suisse and Morgan Stanley! 👀

  • Sign up for the Very Unboring Email 🚫🥱

    One or two emails from us a month filled with some bite-sized advice that will help you:

     

    - Not be boring.

    - Create better animated and video content.

    - Help you think about content strategy, creative and more.

    - With hints and tips around measurement and testing (if you're into that!).